A meeting in Tangier between the Moroccan Bristish Business Council and the British Middle East Association highlighted the growth in the Moroccan tourism industy and presented an outline of future plans to a selection of tour operators.
During the meeting Minister of Tourism, Mohamed Boussaid, explained the Plan Azur and Vision 2010 strategies to increase tourism receipts and showed the success of the scheme so far by noting that over 7m visitors travelled to Morocco, a 7% increase on the same period last year. The government is pumping over 9 billion euro into tourism projects in order to establish Morocco as the premier non-European Mediterranean destination.
Further evidence that Morocco is ideally placed to benefit from future tourism trends was demonstrated by stats from Thomson and First Choice’s findings in their new Trends
Report 2008-09 showing that more than one-fifth of holidays taken this
year were outside Europe, indicating that the old favourites, Spain and
Portugal just aren’t far or exotic enough any more.
As air fares rise and long haul routes are cut exotic countries such as Morocco, which is on the doorstep of Europe, will become increasingly attractive over the next few years. A strong euro has also encouraged Northern Europeans to look beyond the traditional Costas for better value for money.
“The endless pursuit of the exotic aren’t the only push factors. The
current pound to euro situation is encouraging holidaymakers to
question their traditional Mediterranean choices and try something
else, ” comments Chintan Mahida of Nubricks.com, a leading overseas property
brand, “if they like it, they will return again especially since low
cost airlines such as Easy Jet are cottoning on to the changing trends
and adding new routes to destinations to places like Morocco more easily accessible. It’s only a question of time before they become
fully fledged resort destinations in their own right on the back of
which tends to follow a demand for property.”
Increased accessibility will certainly result in an influx of
tourists in these parts of the world. As always, as they become regular
visitors, hotel accommodation will lose its appeal and they will look
for alternative rental accommodation. Anyone considering buying
property abroad would be wise to investigate the enormous potential of Morocco.